Simon, a global leader in the retail real estate industry, today announced the release of an exclusive SHOES FIRST™ Shopping Guide, inspired by Marie Claire Creative Director Nina Garcia’s famous fashion philosophy that, “Every amazing outfit first starts with a fabulous pair of shoes.” The SHOES FIRST™ Shopping Guide is available to shoppers at four of Simon’s premier fashion destinations: Copley Place in Boston, The Forum Shops at Caesars in Las Vegas, Phipps Plaza in Atlanta, and Fashion Valley in San Diego.
Marie Claire (www.marieclaire.com) is the fashion magazine with character, substance, and depth, for women with a point of view, an opinion, and a sense of humor. Each issue is edited for a sexy, stylish, confident woman who is never afraid to make intelligence a part of her wardrobe. A culturally relevant experience, Marie Claire is published in 35 countries and is read by more than 15 million worldwide.
The magazine was founded in 1937 by French industrialist Jean Prouvost, whose goal was to present the realities of life mixed with fashion and beauty coverage. The American edition is published by Hearst Magazines, a unit of Hearst Corporation (www.hearst.com), one of the nation’s largest diversified media and information companies. With 21 titles in the U.S., Hearst is the leading publisher of monthly magazines in terms of total paid circulation (AAM 1H 2014) and reaches 83 million adults (Spring 2014 MRI; includes HGTV prototype). In addition, the company publishes nearly 300 editions around the world. Hearst Magazines Digital Media, dedicated to creating and implementing Hearst Magazines’ digital strategy, manages 18 websites for brands such as Cosmopolitan, Popular Mechanics, ELLE, ELLE DECOR, Esquire, Good Housekeeping, Marie Claire, and Seventeen, as well as digital-only sites such as Delish.com, a food site in partnership with MSN. Hearst Magazines has published more than 150 apps and digital editions for the iOS and Android platforms. The company also includes iCrossing, a global digital marketing agency.
Showcasing the season’s most covetable heels, boots, and flats, the SHOES FIRST™ Shopping Guide, a portable print booklet, features the latest looks from H&M, Jimmy Choo, Michael Kors, Nine West, Prada, and more—all available for purchase at Simon. Pop-up selfie stations are now located in each of the participating malls, encouraging shoppers to snap and share a photo of their personal favorite SHOES FIRST™ style using #foundatsimon and #contest for a chance to win a $500 Simon gift card.
“The SHOES FIRST™ Shopping Guide provides our shoppers with a beautifully curated showcase of shoes found at our malls,” saidMikael Thygesen, Chief Marketing Officer of Simon. “Collaborating with fashion industry leaders such as Marie Claire gives our shoppers an exclusive perspective on trends and reinforces fashion and discovery as key elements of Simon’s new brand positioning.”
“Now in our second year of celebrating SHOES FIRST™, we’re beyond thrilled to extend the power—and reach—of this multiplatform movement,” said Nancy Berger Cardone, Vice President/Publisher/Chief Revenue Officer of Marie Claire. “The Marie Claire woman is shoe-obsessed, as is the Simon shopper, so it’s only fitting that we partner together on this special shopping initiative.”
On October 1, consumers nationwide were invited to visit simon.com to view a digital copy of the SHOES FIRST™ Shopping Guide, plus read an exclusive shoe-centric Q&A with Elana Zajdman, Associate Accessories Editor at Marie Claire.