InterContinental Hotels Group is set to bring a new concept to luxury hotel lodging. The company which houses its Americas location in Atlanta, Georgia is launching Even a specialty brand focused on health-conscious travelers.
How about amenities such as room coat racks that double as pull-up bars and gyms with group classes? That’s what Even will present as well as room and gym amenities, hotel restaurant menus will focus on healthful meals. They will spend $150 million reflagging existing hotels or building new ones in key cities that fit the demographic. They include Washington, New York, Los Angeles and San Francisco.
Expectation is to have 100 Even locations opened or signed with franchisees in five years.