InterContinental Hotels Group one of the world’s leading hotel companies, and The Coca-Cola Company, the world’s largest beverage company, announced a new multi-year agreement to offer the refreshing Coca-Cola soft drink and juice brands+ that guests enjoy during their stays at IHG brands in the United States, representing more than 3,200 hotels.
Photo credit World of Coca-Cola
These two well-known companies, both with headquarters in Atlanta, Ga., have strong portfolios of favorite consumer brands that are instantly recognized and preferred around the world. This new agreement will provide a best-in-class, consistent beverage brand experience for our guests across all IHG hotel brands including: InterContinental® Hotels & Resorts, Crowne Plaza® Hotels & Resorts, Hotel Indigo® hotels, Holiday Inn® hotels, Holiday Inn Express® hotels, Staybridge Suites® hotels and Candlewood Suites® hotels, as well as provided on-post at IHG Army Hotels properties. In addition, select Coca-Cola products will be available for sale at IHG’s new wellness focused brand, EVEN™ Hotels.
There are about 2,000 franchisees and owners in the U.S., who partner with IHG to deliver our hotel brands. The new beverage agreement will allow IHG to drive even greater value and returns for our business partners, many of whom are small business owners, through operational efficiencies, cost-effectiveness and access to additional brand and marketing innovation resources. IHG and Coca-Cola both have ambitious plans to grow their brand portfolios. For IHG, this will be accomplished by making their hotel brands the preferred choice for guests and hotel owners. This new agreement represents a strategic step toward realizing the company’s goal.
The majority of the U.S. beverage rollout is expected to be completed by the end of Q3 2014.