If location, location, location is everything then Midtown is the hottest zip code in all of metro Atlanta, Georgia. Everything that is hip and happening in the city of Atlanta is planned for Midtown. The chic urban side of Atlanta that appeals to locals for it’s cultural attractions and distinctive educational institutions. What really makes Midtown stand out is that it is so very urban as well as the second largest business district in the city of Atlanta. Attracting over six million visitors annually….A well organized mix of 30,000 residents, 68,000 work population, 20,000 student population.
Already Midtown is the home base for the Fox Theatre, Woodruff Arts Center, the High Museum of Art, the Museum of Design Atlanta, the Atlanta Symphony Orchestra, the Center for Puppetry Arts, and the 14th Street Playhouse.
Midtown is also home to three well known institutions of higher education: Georgia Institute of Technology, John Marshall Law School, and the Atlanta division of the Savannah College of Art and Design (SCAD).
Midtown contains about one-third of the city’s high-rises and some of Atlanta’s most iconic buildings, such as the Bank of America Plaza, AT&T Midtown Center, Atlantic Center, and 1180 Peachtree. Midtown has also been a primary area for high-density development in the city in the first decade of the 2000s due to the district’s mass transit options and urban street grid.
Café Intermezzo will soon bring its European flair to the $2 billion mixed-use development project on the Midtown Mile.
It had been reported by several media outlets last summer that Café Intermezzo was eyeing a Midtown location. Undisclosed until Tuesday was that the new Café Intermezzo locale will replace the Brookwood location that has been open for almost 25 years.
The Atlanta-based European coffeehouse will close its Brookwood doors at 1845 Peachtree Road in November when it reopens at 12th & Midtown and joins STK, Asselina Cucina, Ri Ra Irish Pub, RA Sushi, Mi Cocina and Piola at the mixed-use development.
Another Italian dining option will soon be available in Midtown.
Atlanta-based real estate investment and management firm Jamestown announced the signing of modern-Italian restaurant La Tagliatella’s lease at ‘Shops at Metropolis.’
Scheduled to open in late 2012, it will replace the closed Silk restaurant at the corner of Peachtree and 8th streets. The restaurant plans to utilize the prominence of this pin corner space by transcending the customer experience not only from the interior, but to the exterior of the space, as well.
Three major projects are in mid-construction and a fourth, Novare Group’s “100 6th Street” apartment high-rise, is in the planning stages. The first to break ground was the dual-branded Hilton Garden Inn and Homewood Suites by Hilton Hotel last August.
Two luxury apartment buildings are being built just a few blocks away, including "SkyHouse Midtown," a $60 million high rise apartment building that is being constructed on the corner of West Peachtree and 12th streets. The 23-story high-rise from Novare Group and Batson-Cook Development Company will house 320 apartments and include 8,400 square feet of ground-level retail space (mostly facing 12th) in addition to a free-standing parking deck.
SkyHouse represents one of the largest private construction projects currently underway in Atlanta and is being designed to maximize its appeal while minimizing its impact on the environment. The Energy Star high rise looks to be about 15 floors up as of now and will also boast Atlanta’s tallest amenity deck. It will also have a pool and sitting 230 feet above street level, it will provide 360 degree unimpeded views of Atlanta’s skyline.