Atlanta Luxury Cars Archive

Jim Ellis customers have come to “Expect the Best” in everything from great customer service to luxurious cars and spectacular events.  Living up to the company motto, Jim Ellis Audi took to the fourth ranked event venue in the United States to host the 2012 Audi A6 and A7 Launch Party.  Jim Ellis Audi went “Back in Black” with the Atlanta Hawks and Philips Arena on July 21, 2011 to bring an extravagant Launch Party to more than 500 of their VIP customers.

From the time guests arrived at Philips Arena they were surrounded by Audi vehicles and signage.  With the A4, A8, S5, and Q5 parked on Philips Drive, the R8 just inside the club entrance, and the Q7 in the outdoor patio, and of course the A6 and A7, Jim Ellis Audi was truly able to capture what this event was truly about – The Cars.  In addition to the vehicles onsite, Jim Ellis Audi branded the elevator doors in the club, projected the Audi rings, and played a looping video on all club televisions and the Arena Center Hung screen.

Levy Restaurants provided an exquisite spread of hors dour’ves and tapas at five stations throughout the club and Jim Ellis Audi Lounge.  The Signature Cocktail of the evening – The quattro – provided a little kick to make it a hit among attendees.  (Made with Absolut Peppar, Sprite, Grenadine, and Lime)

In true Audi fashion, the presentation of the vehicle launch was jaw-dropping.  It started with the emcee for the evening Bob Rathbun– Voice of the Atlanta Hawks & Emmy Award-Winning Broadcaster – welcoming everyone and thanking them for coming.  Bob was joined onstage by Mr. Jim Ellis himself to talk about the history of Jim Ellis Audi, the partnership with the Atlanta Hawks and Philips Arena, and most importantly the new Audi A6 and A7.   As Mr. Eliis introduced the new models, the lights went down and the song “All of the Lights” began playing, a burst of fog came out of the tunnel, the sound of the engine was heard and then the LED lights came on.  Once both vehicles were unveiled, four Audi brand specialist took the stage to point out some key features about each model.

This evening of Innovation and Illumination had something for everyone.  Music lovers listened to the hip and sultry set Rhythm Nation performed.  Live Artists – Layla Ali and Brannon Pervis gave the event a classy “museumesque” feel for the artsy attendees.  Sports fans were able to tour the Atlanta Hawks Locker room and Player’s Lounge.  And Audi aficionados were able to Test-Ride the newest Audi models after they were launched and enter to win a one week/1,000 mile Test-Drive.

When the evening was came to an end, everyone in attendance could see why the A6 was “Destined not to become a museum piece” and how the A7 “A boldly designed car, deserves a boldly designed world.”  By all measures, the Jim Ellis Audi Launch Party at Philips Arena was a smashing success.

-Key Points-
•        11 vehicles on site – 5 on display (A8, Q7, Q5, S5, A4?); 2 launched (A6, A7); 2 test-drives (A6, A7)
•        Showcase the Jim Ellis Audi Lounge
•        More than 500 guests in attendance
•        Bob Rathbun and Mr. Jimmy Ellis addressed the crowd

Source:  Atlanta Hawks & Philips Arena, Photos credited to Jennifer Boxley.

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